Key visual for the Verizon Investor Day 2022 conference
Working with an amazing fully remote team I directed the key visualizer for the Verizon Investor Day 2022 Conference.
Adhering to the new Verizon brand colors and Ultra gradient, we set out to create a story showcasing the 5G Verizon Internet Gateway through a series of chapters describing ways Verizon is disrupting the industry.
Special consideration was taken as we transitioned from grey to vibrant oranges and reds for the environment in which the product sits.
Supers and taglines prescribed underlying motion and design to help push the key visuals.
Type, layout, and transitions were critical for maximum legibility during the conference as we move from chapter to chapter.
The Ultra Gradient is part of Verizon's new brand identity, and showcasing the spectrum from yellow to red was vital throughout the film.
Design and motion was created with these colors in mind throughout.
Below you will find design iterations for the different chapters throughout the film.
Animation tests and simulation were key in helping resolve transitions from chapter to chapter.
Examples of initial tests and simulation can be seen below.
Type Design and Layout was critical to ensure maximum legibility for the presentation. The intention was to create an editorial feeling throughout, utilizing motion and type animation to transition from chapter to chapter in between supers and taglines.
Below are initial layouts, and type treatments.
Director Eric Lane
Production Co Hornet
Managing Director Hana Shimizu
Executive Producer Marty Geren
Production Supervisor Dez Stavracos
Producer Hanna Smith-Ide
Editor Sam Stulin, Arm Sattavorn
Jr. Editor Cole Bannick
Production Coordinator Madeline Metolius
Music Q Department
Creative Director/CG Supervisor Eric Lane
3D Design + Animation Eric Bernal, Vitor Mancini, Eduardo Lunkes, Marcio Flausino, Cesar Barbosa
Motion Design + Animation Angie Son, Michael Kuzmich, Arm Sattavorn, Alex Belenkiy, Fede Cook