I had the awesome opportunity to direct this broadcast spot for the Verizon Web store.
The ad was a:30s spot for the Verizon web store showcasing accessories available on the product section of the site.
An entire house had to be designed and developed for this story to help facilitate transitioning into and out of different rooms.
Detailed rooms include a gaming basement/den, a kitchen, living room, and an outdoor patio. Transitioning from space to space was a crucial element in the script, and that allowed us to use some of the devices as portals to get from one room to another.
Below you can see BTS design work, motions tests, sound wave RND, and other renders not used in the spot. Thanks for taking a look.
Director Eric Lane
Client Verizon
Production Co Hornet
Managing Director Hana Shimizu
Executive Producer Hana Shimizu
Production Supervisor Dez Stavracos
Producer Lauren DeFelice
Editor Sam Stulin
Production Coordinator Madeline Metolius
Audio Zelig
CG/Production
Design Direction Eric Lane
Art Director Eric Lane
Storyboard Artist Maria Chou
CG Woodblock