UNDER ARMOUR
Created as part of a large campaign focusing on pro athletes Steph Curry, Misty Copeland, and Tom Brady, illustrating Under Armour's "Rule Yourself" marketing push.
CGI was used to supplement the live-action footage to create multiple clones of each athlete.
Rigorous compositing and crowd simulation helped create a compelling blend between CGI and actual footage, emphasizing what it means to be successful within one's training.
Production
Production Company: RESET
Director/DP: Wally Pfister
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: James Graves
Color
Color: The Mill
Colorist: Fergus McCall
Editorial
Editorial: Stitch
Editor: Andy McGraw
Assistant Editor: Vanessa Yuille
Executive Producer: Mila Davis
Head of Production: Meagen Carroll
VFX & Design
VFX & Design: The Mill
Senior Executive Producer / Head of Production: Sean Costelloe
Senior Producer: Nirad Bugs Russell
Production Coordinators: Rachel Greco, Kristy Chooi
Visual Effects Supervisor / Joint Head of 2D: Gavin Wellsman
Visual Effects Supervisor: Nathan Kane
Visual Effects Supervisor: Wyatt Savarese
Visual Effects Supervisor / Shoot Supervisor: Hitesh Patel
2D Lead Artists: Nathan Kane, Gavin Wellsman
Senior Compositors: Ilia Mokhtareizadeh, Emily Bloom, Michael Smith
Compositors: Alex Dreiblatt, Heather Kennedy, Rob Meade, Chris Glue, Sung Eun Moon, Yoon-sun Ba
CG Lead: Wyatt Savarese
CG Artists: Eric Lane, Katie Schiffer, Edward Hick, Cole Clark, Adam Willis, Corey Lagenlotti, Can Y. Sanaian, German Casado, Melanie Climent, Ivan Joy, Justin Diamond, Ehsan Parizi, Laurent Glaume
Ren Hsien - Hsu