UNDER ARMOUR

Created as part of a large campaign focusing on pro athletes Steph Curry, Misty Copeland, and Tom Brady, illustrating Under Armour's "Rule Yourself" marketing push. 

CGI was used to supplement the live-action footage to create multiple clones of each athlete.

Rigorous compositing and crowd simulation helped create a compelling blend between CGI and actual footage, emphasizing what it means to be successful within one's training.

For inquiries on any projects or to get more information, please email me at:

hello@ericlane.xyz