UNDER ARMOUR

Created as part of a large campaign focusing on pro athletes Steph Curry, Misty Copeland, and Tom Brady, illustrating Under Armour's "Rule Yourself" marketing push. 

CGI was used to supplement the live-action footage to create multiple clones of each athlete.

Rigorous compositing and crowd simulation helped create a compelling blend between CGI and actual footage, emphasizing what it means to be successful within one's training.

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For inquiries on any projects or to get more information, please email me at:

hello@ericlane.xyz